The Musée du Louvre Partners with HTC Vive Arts for its First Virtual Reality Experience

The Leonardo da Vinci exhibition will feature the Mona Lisa in VR

24 octobre 2019 - 24 février 2020
Paris, 17 June 2019 - To commemorate the 500th anniversary of the death of Leonardo da Vinci in France, the Louvre is preparing a seminal retrospective of da Vinci’s artistic career, opening to the public on 24 October 2019. As part of this landmark exhibition, the Louvre will present the museum’s first virtual reality (VR) experience, in partnership with HTC VIVE Arts, which will bring to life the story of the Mona Lisa, da Vinci’s most famous masterpiece, on an HTC VIVE headset.

The VR experience, Mona Lisa: Beyond the Glass, will provide an opportunity for visitors to interact with the painting in virtual space. Viewers will have the rare chance to be immersed into the world’s most iconic painting, stepping behind the glass to access the intriguing portrait up close in an entirely new, transformative way.

With Mona Lisa: Beyond the Glass, visitors will be able to discover details hidden to the naked eye in one of the most popular works of art. Incorporating new scientific research which has revealed the techniques the artist used to create the masterpiece as well as further information on the identity of the sitter, participants will be presented with an intimate look at a painting which has been the subject of fascination and intrigue for generations.
Produced in close collaboration with the Louvre’s own curatorial team for this unprecedented retrospective of the artist, this creative virtual reality experience will allow audiences around the world to gain new insight into the Mona Lisa. The VR experience will also be available as a home version on HTC’s digital subscription service, VIVEPORT, alongside other online VR platforms, allowing audiences around the world to access Mona Lisa: Beyond the Glass.
 
Mona Lisa: Beyond the Glass will reflect Leonardo da Vinci’s own revolutionary practice as a true Renaissance polymath, working in science, engineering, architecture and art. The virtual reality experience will pay tribute to an artist who constantly embraced innovation throughout the course of his wide-ranging influential career and will celebrate da Vinci’s enduring legacy as one of the greatest painters in history.
 
Dominique de Font-Réaulx, Director of the Interpretation and Cultural Programming Department at the Louvre: “On the occasion of the Leonardo da Vinci exhibition and for the very first time, the Musée du Louvre is delighted to present a virtual reality experience, in partnership with HTC Vive Arts. The public will be able to discover an immersive experience with an extraordinary masterpiece. This collaboration will allow visitors to meet and learn more about the Mona Lisa herself, beyond the myths and legends that have surrounded her for over 500 years.

Victoria Chang, Director of Vive Arts at HTC: “We are honoured to be able to work closely with the Louvre to present their first VR experience as part of this monumental exhibition. Through this new experience, global audiences will be able to access the Mona Lisa in virtual space, seeing the work in detail from anywhere in the world. Allowing visitors who may not be able to visit the exhibition in person to access this remarkable masterpiece by Leonardo da Vinci through our home version will give unprecedented access to da Vinci’s most celebrated painting.”
 

About the Louvre
The Louvre is one of the largest art museums in the world and a historic monument in Paris, France. A central landmark of the city, it is located on the Right Bank of the Seine in the city's 1st arrondissement (district or ward). Approximately 35,000 objects made between 7000 BC to circa 1848 are exhibited over an area of 72,735 square metres. In 2018, the Louvre was the world's most visited art museum, receiving 10.2 million visitors. For further information, please visit: www.louvre.fr
 
About HTC Vive Arts
Vive Arts harnesses cutting-edge technology to transform the way culture is experienced, delivering one-of-a-kind projects that can be accessed anywhere in the world. It fosters digital innovation, working with leading artists, museums and cultural organizations to create immersive artworks and exhibits using the latest technology. Since its launch in 2017, Vive Arts has established nearly 40 partnerships with leading cultural institutions and organisations including Tate Modern in London, Musée d’Orsay and Musée de l'Orangerie in Paris, the American Museum of Natural History in New York, the National Palace Museum in Taipei, the ArtScience Museum in Singapore as well as most recently the Biennale Arte 2019. For further information, please visit: arts.vive.com

Contacts presse

Musée du Louvre
Céline Dauvergne
celine.dauvergne@louvre.fr
Tél. +33 (0)1 40 20 84 66

 

HTC Vive Arts
Sophie von Hahn, Sutton
sophievh@suttonpr.com
Tél. +44 (0) 20 7183 3577